Every industry uses its own particular jargon. You have no doubt heard or read some of these marketing communications terms: value proposition, positioning and buyer persona, to name just a few. The question is, do you really know what they mean?
The goal of all communication is to be understood, so let’s define some of the concepts that often mean different things to different people. (Note: this is a handy post to bookmark or share with your team.) (more…)