If you can’t bother to get the details right, what does that say about your company, product or service? Overlooked details — no matter how small — can add up to create the wrong impression about you and your company. Worse yet, they can create confusion that leads to lost opportunities and sales.
Suppose you sent out a direct mail piece, handed out a brochure or launched a website that misspelled the words “accuracy” or “quality”? The error just might overshadow the message. Perhaps the product specifications on your website don’t match the specifications in your product catalog. Not only can that impact your credibility, but the confusion could cost you a sale. I once worked for an educational company who put the wrong phone number in their school and library mailer. The phone number looked correct, but no one actually called the number to verify its accuracy. Imagine the surprise of the recipients who reached a phone sex line when they called to inquire about an encyclopedia. Are you starting to get the picture? (more…)