Saturday - June 24, 2017

Marketing Communications: Brand Awareness Campaign

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Terra3 and partner Swimmer Integrated Marketing were the team chosen to create a brand and awareness campaign for a 25 year-old unbranded polymer transmission insulator product line. The project goals were to:

  • Develop a brand name, identity and branding system for the polymer transmission insulator product line
  • Position MPS as the market leader in transmission, non-ceramic insulators and systems
  • Articulate MPS’s value proposition and the product line’s strong competitive differentiators
  • Re-introduce the transmission product line to the market