Terra3 and partner Swimmer Integrated Marketing were the team chosen to create a brand and awareness campaign for a 25 year-old unbranded polymer transmission insulator product line. The project goals were to:

• Develop a brand name, identity and branding system for the polymer transmission insulator product line
• Position MPS as the market leader in transmission, non-ceramic insulators and systems
• Articulate MPS’s value proposition and the product line’s strong competitive differentiators
• Re-introduce the transmission product line to the market