QUOTES

"Clarity trumps persuasion."
   - Dr. Flint McgLaughlin, Director, Meclabs

"Either write something worth reading or do something worth writing about."
   - Benjamin Franklin

"The purest treasure mortal times can afford is a spotless reputation."
   - William Shakespeare

"What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.”
   - Jim Stengel, Former Global Marketing Officer, Procter & Gamble

"Your premium brand had better be delivering something special, or it's not going to get the business."
   - Warren Buffett

"The business that considers itself immune to the necessity of advertising, sooner or later finds itself immune to business."
   - Derby Brown

"…as you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.”
   - Larry Weber

"The dog was created especially for children. He is the god of frolic. "
   - Henry Ward Beecher

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
   - Jeff Bezos

"In the business world, the rearview mirror is always clearer than the windshield. "
   - Warren Buffett

"Hire character. Train skill"
   - Peter Schutz

"Do the right thing. It will gratify some people and astonish the rest. "
   - Mark Twain

"No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway."
   - William Bernbach

"The most wasted of all days is one without laughter."
   - e e cummings

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does."
   - Steuart Henderson Britt

"Knowledge is of no value unless you put it into practice."
   - Anton Chekhov

"Dogs are not our whole life, but they make our lives whole."
   - Roger Caras

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
   - Leo Burnett

"Marketing takes a day to learn. Unfortunately it takes a lifetime to master."
   - Phil Kolter

"Don't push your way through an open door."
   - Arthur E. Pape

"There is nothing more frightful than ignorance in action."
   - Johan Wolfgang Von Goethe