FACTS, FIGURES AND STATISTICS

Acquiring new customers can cost five times more than retaining current customers.
(source: CMO Council)

Up to 90% of what marketing creates for sales support goes unused in the field.
(source: American Marketing Association)

Sales people spend 40% of their selling time creating their own messaging and tools.
(source: CMO Council)

Sales people forget 85% of the content and skills within four weeks of training.
(source: ASTD Journal)

70% of marketers give themselves a "D" or "F" for the quality of sales support.
(source: B-to-B Online)

Studies show that the average person will hear only seven and a half minutes of a one-hour presentation and remember only half of the words he or she hears. And, based upon a massive study completed by the US Air Force, within 72 hours of a meeting, attendees forget 95% of what they hear.

71% of all online shoppers read reviews before making a purchase.
(source: Forrester Research)

67 percent of people between the ages of 18 and 24, and 56 percent of those making at least $75,000 per year say they are "very likely" or "somewhat likely" to read and act upon article-based advertising. Pop-up ads were least likely to be read or acted upon.
(source: conducted by Opinion Research Corporation and sponsored by Adfusion)

Baby boomers...
  • Increased reading blogs and listening to podcasts by 67 percent year over year; nearly 80 times faster than Gen Y (1 percent)
  • Posted a 59 percent increase in using social networking sites—more than 30 times faster than Gen Y (2 percent)
  • Increased watching/posting videos on the Internet by 35 percent—while Gen Y usage decreased slightly (-2 percent)
(source: Consumer Electronics Usage Survey from Accenture)